"  If the essence and core of our wines are to lie in their Armenian roots, if the wines are to tell the unique story of Armenia’s millenary past and if they are to embrace a living heritage that binds and connects past, present and future then the wines must be an expression of not only their terroir but also of the cultural traditions of place",- says the Zorah Wine founder Zorik Gharibian.

A diaspora Armenian, who grew up in Italy and turned his back on a successful career in fashion in order to return to his ancestral homeland, Gharibian has played a pivotal role in helping shape and influence the evolution of the country’s wine industry. With ZORAH he has set the standards and shown others the huge potential of Armenian wine on a world stage and in so doing has helped open the doors to a wave of new investments in the country.

ANCIENT TRADITIONS

Ever since local wines were first fermented in the highlands of Armenia distinctive clay pots known as karas were used, a tradition that celebrated its beginnings here more than 6000 years ago and eventually spread around the entire reaches of the Mediterranean. Embracing this ancient cultural tradition, in a quest to make wines which are true to origin, ZORAH has spent much time and energy in the revival of winemaking in these vessels, a practice which was lost in Armenia during the soviet era.